Effectively using social media within a business context is more art than science, which is why properly planning and executing a social media strategy is essential for organizations as well as individual professionals.
On this episode, I discuss social media strategy and content marketing with Crysta Anderson, a Social Media Strategist for IBM, who manages IBM InfoSphere’s social media presence, including the Mastering Data Management blog, the @IBMInitiate and @IBM_InfoSphere Twitter accounts, LinkedIn and other platforms.
Crysta Anderson also serves as a social media subject matter expert for IBM’s Information Management division.
Under Crysta’s execution, IBM Initiate has received numerous social media awards, including “Best Corporate Blog” from the Chicago Business Marketing Association, Marketing Sherpa’s 2010 Viral and Social Marketing Hall of Fame, and BtoB Magazine’s list of “Most Successful Online Social Networking Initiatives.”
Crysta graduated from the University of Chicago with a BA in Political Science and is currently pursuing a Master’s in Integrated Marketing Communications at Northwestern University’s Medill School. Learn more about Crysta Anderson on LinkedIn.
Social Media Strategy
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