Master Data Management in Practice

OCDQ Radio is a vendor-neutral podcast about data quality and its related disciplines, produced and hosted by Jim Harris.

Master Data Management in Practice: Achieving True Customer MDM is a great new book by Dalton Cervo and Mark Allen, which demystifies the theories and industry buzz surrounding Master Data Management (MDM), and provides a practical guide for successfully implementing a Customer MDM program.

The book discusses the three major types of MDM (Analytical, Operational, and Enterprise), explaining exactly how MDM is related to, and supported by, data governance, data stewardship, and data quality.  Dalton and Mark explain how MDM does much more than just bring data together—it provides a set of processes, services, and policies that bring people together in a cross-functional and collaborative approach to enterprise data management.

Dalton Cervo has over 20 years experience in software development, project management, and data management, including architectural design and implementation of analytical MDM, and management of a data quality program for an enterprise MDM implementation.  Dalton is a senior solutions consultant at DataFlux, helping organizations in the areas of data governance, data quality, data integration, and MDM.  Read Dalton’s blog, follow Dalton on Twitter, and connect with Dalton on LinkedIn.

Mark Allen has over 20 years of data management and project management experience including extensive planning and deployment experience with customer master data initiatives, data governance programs, and leading data quality management practices.  Mark is a senior consultant and enterprise data governance lead at WellPoint, Inc.  Prior to WellPoint, Mark was a senior program manager in customer operations groups at Sun Microsystems and Oracle, where Mark served as the lead data steward for the customer data domain throughout the planning and implementation of an enterprise customer data hub.

On this episode of OCDQ Radio, I am joined by the authors to discuss how to properly prepare for a new MDM program.


Master Data Management in Practice

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Win a copy of the Book

Dalton Cervo and Mark Allen want to give one lucky OCDQ Radio listener a free copy of their new book: Master Data Management in Practice: Achieving True Customer MDM

Here is how the book contest will work:

(1) Book Contest Question — On this OCDQ Radio episode, Dalton Cervo explained whether MDM is a one-time project or an ongoing program using what analogy?


(2) Book Contest Deadline — By no later than June 30, 2011, Email Jim Harris with your answer to the book contest question.


(3) Book Contest Winner — In early July, one winner will be randomly selected from among the emails containing the correct answer to the contest question, and then the authors will email the winner requesting a postal address to ship the free book.



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