This post is the conclusion of a series about the art of effectively using social media in business, which is an essential strategy for organizations as well as individual professionals.
Using social media effectively can definitely help promote you, your expertise, your company, and its products and services.
However, too many businesses and professionals have a selfish social media strategy.
You should not use social media to exclusively promote only yourself or your business.
You need to view social media as Social Karma.
Social Karma: The Art of Effectively Using Social Media in Business
If you are having trouble viewing this video, then you can watch it on Vimeo by clicking on this link: Social Karma Video
To download the presentation as an Adobe Acrobat Document (.pdf file) click on this link: Social Karma Presentation