I have previously blogged about how our world is becoming not just more data-driven, but increasingly data-constructed as more physical tools (e.g., alarm clocks, calendars, and radios) transform into apps on our mobile devices, and more aspects of our life and work are digitized (e.g., photos, emails, texts, music, marketing, books, social networking, banking, and shopping).
With the digital paradigm now more pervasive, there is a shift from mostly passive digital consumption to more active digital creation, with its ripples affecting people and businesses, leaving both to decide what to make of, and make with, living and working in a digital world.
As the new Made with IBM campaign puts it, “we live on a Smarter Planet, where data, mobile, social, and cloud are transforming industries and allowing us to create value in new ways.” Examples include using data to discover the right wine for any occasion and investigate the earliest phases of the universe, using mobile to inform citizens about their power usage and improve audience experience at sporting events, using social to facilitate citizen participation and increase customer loyalty, and using the cloud to give music creation to the masses and create delicious treats.
In this data-constructed, mobile-connected, social-engaged, and cloud-enabled world, what will you and your business make?
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies, or opinions.