Startups have long been a fountainhead of innovation. Lead by entrepreneurs with brilliant ideas and the passion to transform those ideas into real products and services, startups have produced breakthroughs in many fields. Of course, many of those ideas didn’t initially seem all that brilliant to potential investors. Just a few examples include the ideas of putting the short message service used for texting on the Internet (Twitter), connecting travelers with people willing to rent a room in their house as a hotel alternative (Airbnb), providing digital filters for smartphone photos before sharing them online (Instagram), and allowing people to send pictures that automatically disappear a few moments after the receiver opens them (Snapchat).
Startups typically lack two crucial things, money and technology infrastructure. While venture capitalists help with the first, cloud computing is powering the second. In fact, market research has shown that the cloud is an area of enormous potential for startups and investors, with $4.6 billion invested by venture capitalists into cloud computing over the past year.
As cloud computing evolved, an increasing number of robust infrastructure as a service (IaaS) and platform as a service (PaaS) offerings provided startups with the instant infrastructure, compute power, and development tools needed to quickly launch their businesses and focus resources on coding, building, scaling, and accelerating the time it takes to bring their innovation to market.
Earlier this week, IBM announced a new program to provide startups with the tools they need to build and capitalize on the next generation of apps for the cloud. The program is designed to help startups and entrepreneurs harness the power of IBM Cloud, as well as deeply connect and embed them into IBM’s vast global network of enterprise clients, consultants, innovation centers, and more to rapidly build innovations, scale quickly, and accelerate growth. This program could be a game changer for entrepreneurs since startups can apply to receive up to $120,000 worth of IBM Cloud credits for one year.
To learn more about the IBM Global Entrepreneur Program for Cloud Startups or apply, please visit: ibm.biz/CloudStartup
This post was brought to you by IBM for Midsize Business and opinions are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.