During this episode, Paul Gillin and I discuss social media for midsize businesses, including how the less marketing you do, the more effective you will be with social media marketing, the war of generosity, where the more you give, the more you get, and the importance of the trust equation, which means the more people trust you, the more they will want to do business with you.
Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes, and humor.
Paul Gillin is the author of four books about social marketing: The New Influencers (2007), Secrets of Social Media Marketing (2008), Social Marketing to the Business Customer (2011), co-authored with Eric Schwartzman, and the forthcoming book Attack of the Customers (2012), co-authored with Greg Gianforte.
Paul Gillin was previously the founding editor of TechTarget and editor-in-chief of Computerworld. He writes a monthly column for BtoB magazine and is an active blogger and media commentator. He has appeared as an expert commentator on CNN, PBS, Fox News, MSNBC, and other television outlets. He has also been quoted or interviewed for hundreds of news and radio reports in outlets such as The Wall Street Journal, The New York Times, NPR, and the BBC. Paul Gillin is a Senior Research Fellow and member of the board of directors at the Society for New Communications Research.
Social Media for Midsize Businesses
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This podcast was sponsored by the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.