This excellent book is required reading - and not just for information technology professionals.
Data and information are not just "the lifeblood of the Information Age", but must be treated as every company's most strategic asset, and should be managed as aggressively and professionally as other assets.
The current economic crisis is rife with examples of this unavoidable truth, including the 8 trillion dollar impact of the subprime mortgage meltdown, and the 50 billion dollar ponzi scheme by Bernie Madoff.
Simply reading this book will not magically fix anything. However, reading this book will help you understand the complexity and severity of not taking data and information quality seriously.
Also, this book contains practical advice and recommendations for moving forward. Therefore, read this book and learn from it, but most importantly, put its ideas into action in your organization!




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